Derby: The Peacock is promoting the ponies

If you miss the fact that the Kentucky Derby is on Saturday, maybe you just aren’t watching enough NBC and its universe of networks.

Real Housewives of New York City star Bethenny Frankel, daughter of Hall of Fame trainer Bobby Frankel, will be part of Bravo's Derby preview. Photo by Jay Sullivan | NBC.

Real Housewives of New York City star Bethenny Frankel, daughter of Hall of Fame trainer Bobby Frankel, will be part of Bravo

This week, the Peacock is proving that while healthy advertising budgets are nice, nothing beats having a whole bunch of networks on which you can air tied-in programming. And that is why, as Sharon Thompson alerts us, Bravo will be live from Churchill Downs at the Oaks at 5 p.m. Friday. Ladies First: Bravo at the Kentucky Derby will look at Derby food, fashion and celebrities with Bob Costas, Access Hollywood‘s Nancy O’Dell, The Real Housewives of New York City‘s Bethenny Frankel (daughter of Hall of Fame trainer Bobby Frankel), and Tiki Barber, who will be in the infield with the last two winners of Top Chef.

The 10 a.m. to 11 a.m. segment of the Today show — the portion of the show Saturday Night Live just loves — will also look at Derby fashion today, and Friday, it’s Derby cooking.

Meanwhile, financial network CNBC is looking at the monetary side  of the event with Run for the Roses: The Kentucky Derby and the Business of Horse Racing hosted by The Call‘s Melissa Francis at 9 tonight, and repeating several times through Saturday.

With Paris Hilton on the guest list, you can bet the paparazzi will be out in force, and NBC’s own Access Hollywood will be in town for bashes like the Barnstable-Brown Gala and providing red carpet coverage at Churchill Downs with O’Dell and Barber during the Derby broadcast from 4 to 7 p.m. Saturday.

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