Copious Notes

Chris Tomlin will headline the Community Day, June 18, at the Ichthus Festival. © Associated Press photo.

The Ichthus Festival is focusing on a new market: Central Kentucky.

During the past four ­decades, the Wilmore ­Christian pop music festival has drawn fans from all over the Eastern United States and even farther away.

Ichthus CEO Mark ­Vermilion points to the festival’s heyday 10 years ago, when entire sections of the camping area would be made up of people from Michigan. Now, just a ­handful of the event’s more than 10,000 ­patrons are from the Great Lake State.

And the same is true of Georgia, Illinois, Virginia and other areas more than half a day’s drive from Wilmore.

“Our market has shrunk to a 200-, maximum 250-mile radius of Wilmore,” Vermilion said.

Two big factors contribute to that.

First, there’s everyone’s ­favorite headline: gas prices. If you think your SUV can drink up the fuel, wait until you try filling up a church van.

Also, the number of ­festivals and similar ­opportunities to see Christian bands has increased, so audiences are ­finding they don’t have to travel as far to see favorite bands. Even in Central Kentucky, where Ichthus used to be the sole annual Christian music event, other attractions such as two one-day festivals in ­Lexington — September’s Questapalooza at Quest Community Church and March’s Winter Jam at Rupp Arena — have given music fans other ­opportunities to see many of the same acts.

And in some ways, while there is still free camping on site and four straight days of rock at Ichthus Farm, the event is marketing itself to locals as an attraction similar to those one-nighters.

It started last year with a festival-opening ­“Community Night” featuring chart-topping artists TobyMac and the Newsboys. This year, Ichthus is offering two days geared toward locals. The festival will open June 15 with a Night of Worship featuring praise superstars Hillsong United. Three days later, it will close with Community Day, letting single-day attendees ­access the festival for a ­discounted price.

Both days are $25 each, if tickets are purchased by June 10, or a Night of ­Worship/Community Day package is $40.

“There will always be people who want to come for the full three- and four-day experience, and we believe that’s where real community happens,” Vermilion said. “But we also want the people from Central Kentucky to look at Community Day and say, ‘That’s my day.’”

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