The journal of a Kentucky culture vulture
It’s Christmas morning, and you and the family have gathered around the tree to open presents.
Your youngest gets that certain something they have been dying for, and embraces it with the perfect “squeeeee!” expression.
And you got the shot with your smartphone. Excited, you want to share it with all your friends and family.
But you might want to think twice about sharing it on Instagram.
In the latest social media privacy and intellectual property kerfuffle, Instagram released new terms of service that have users up in arms because they effectively give it and parent company Facebook the right to use any images posted on the service in any way they please, including advertising.
The terms of service, set to be effective Jan. 16, say, “You agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”
The professional photography world has been particularly outraged by this as photographers are used to being compensated for their images, particularly when working with commercial interests. The idea that a major company could just grab their picture, even one shot with a cellphone camera, and sell with no remuneration it is anathema to them.
The move even drew the ire of Facebook founder and owner Mark Zuckerberg’s wedding photographer, Noah Kalina, who tweeted, “pro or not if a company wants to use your photos for advertising they need to TELL you and PAY you.”But even a lot of casual shooters would expect some compensation if their picture was out there making money for someone else. And then there’s the privacy issue. You snapped that picture for your private use, and to show to your friends — though yes, we have been told over and over that nothing on the Internet is truly private. To have it show up in an ad would feel creepy at best.
Since this firestorm broke, there has been a calm-yourself crowd making points from Instagram’s policy may not hold up in court, though presumably it has been crafted by lawyers, to “no one’s going to buy pictures of your food.”
About Rich Copley & Copious Notes
Raised by opera-loving parents in a rock ’n’ roll world, Rich Copley has parlayed his broad interests into his career writing about arts and entertainment. Since 1998, he has covered performing arts, film and faith-based popular culture for the Lexington Herald-Leader, the daily newspaper in Lexington, Ky. MORE | E-mail Rich