The journal of a Kentucky culture vulture
Jun3Filed under: Ichthus Festival, Music, rc talk - Christian pop culture, Religion; Tagged as: Anberlin, Britt Nicole, Casting Crowns, Chris Tomlin, Community Day, Hillsong United, Ichthus Festival, Mark Vermilion, Matthew West, Night of Worship, Phil Keaggy, Quest Community Church, Questapalooza, Rupp Arena, Switchfoot, The Almost, the Newsboys, TobyMac, wilmore, Winter Jam
The Ichthus Festival is focusing on a new market: Central Kentucky.
During the past four decades, the Wilmore Christian pop music festival has drawn fans from all over the Eastern United States and even farther away.
Ichthus CEO Mark Vermilion points to the festival’s heyday 10 years ago, when entire sections of the camping area would be made up of people from Michigan. Now, just a handful of the event’s more than 10,000 patrons are from the Great Lake State.
And the same is true of Georgia, Illinois, Virginia and other areas more than half a day’s drive from Wilmore.
“Our market has shrunk to a 200-, maximum 250-mile radius of Wilmore,” Vermilion said.
Two big factors contribute to that.
First, there’s everyone’s favorite headline: gas prices. If you think your SUV can drink up the fuel, wait until you try filling up a church van.
Also, the number of festivals and similar opportunities to see Christian bands has increased, so audiences are finding they don’t have to travel as far to see favorite bands. Even in Central Kentucky, where Ichthus used to be the sole annual Christian music event, other attractions such as two one-day festivals in Lexington — September’s Questapalooza at Quest Community Church and March’s Winter Jam at Rupp Arena — have given music fans other opportunities to see many of the same acts.
And in some ways, while there is still free camping on site and four straight days of rock at Ichthus Farm, the event is marketing itself to locals as an attraction similar to those one-nighters.
It started last year with a festival-opening “Community Night” featuring chart-topping artists TobyMac and the Newsboys. This year, Ichthus is offering two days geared toward locals. The festival will open June 15 with a Night of Worship featuring praise superstars Hillsong United. Three days later, it will close with Community Day, letting single-day attendees access the festival for a discounted price.
Both days are $25 each, if tickets are purchased by June 10, or a Night of Worship/Community Day package is $40.
“There will always be people who want to come for the full three- and four-day experience, and we believe that’s where real community happens,” Vermilion said. “But we also want the people from Central Kentucky to look at Community Day and say, ‘That’s my day.’”
Ichthus Festival fans finally got a warm, sunny day June 13, to play, pack up and enjoy a few final shows. Among the closing acts were Israel Houghton and New Breed and Delirious.
Day two of the 40th annual Ichthus Festival started of soggy and chilly but soon warmed up and ended in an explosive (literally and figuratively) set from Skillet. Photos by Gabriel B. Tait and Rich Copley.
The first day of Ichthus 2009, the 40th edition of the Wilmore Christian music event, included rain and mud, a battle of the bands with mostly Kentucky acts, and an evening bill of Family Force 5 and Hawk Nelson.
About Rich Copley & Copious Notes
Raised by opera-loving parents in a rock ’n’ roll world, Rich Copley has parlayed his broad interests into his career writing about arts and entertainment. Since 1998, he has covered performing arts, film and faith-based popular culture for the Lexington Herald-Leader, the daily newspaper in Lexington, Ky. MORE | E-mail Rich